Digital Try-on was useful in determining glasses to try but not a decision point
Indeed everyone had their preferred digital-try on experience with one vendor offering a full 3D app experience with their glasses try-on.
Women often shopped in the men's section for glasses as they complimented their face shapes more than "women's" shapes
This came up more times than you'd think. With this insight we made sure that their new filtering system was built upon "filtered pages" that could be unfiltered so it was easy to add/remove applied search filters
Target's checkout process was the worst part of shopping at Target Optical
This section wasn't in the scope of our project but it was the single-most agreed upon point and one that was reflected in the review of the analytics. This was our main addition to the scope.