Feel comfortable making changes to the wireframes if you can communicate something better visually
At the end of the day we were the storytellers, interpreting feedback into visual decisions and therefore we needed to take control of the outcome and make changes as needed. All in line with the strategic objectives of both the user and business.
Mobile experiences should have a voice all their own.
Each touchpoint is an opportunity for a brand to solidify their brand values and tell a story to their audience. In this case, the story we needed to tell was one of service, support, and innovation. Young users needed to know they were planning for them and their future.
Train your clients to think about products in pieces not in terms of "completion"
There's no such thing as done especially in a world dominated by agile development where even major video games are being released as MVPs to end users. Our clients can't think of their digital presence or product as "complete". Part of my time with a client is to shift their project paradigm into product thinking.